Supermodels, celebrities & teen stars are also featured in the latest 2018 spring/summer fashion campaigns – few of them already became a masterpiece! Here’s the most popular fashion ad campaigns: which one is your favorite?
 |
| © Steven Meisel / Versace |
VERSACE
My favorite campaign is the Versace’s colorful and super professional
ad, what brings the atmosphere of the '90s fashion. Models such as Naomi
Campbell, Chirsty Turlington, Gisele Bündchen, or one of the pioneer member of
the latest supermodel generation, Kaia Gerber (Cindy Crawford’s mini-me daughter)
is also the part of the campaign. With this lineup Versace just cant go wrong! .
 |
| © Inez & Vinoodh /Valentino |
VALENTINO
Back to the roots! In the early 2000s, Valentino was
already working on a similar advertising concept, which I liked very much, so
I'm very pleased that the brand has been slightly renewed their ads compared to
previous years. Beautifully crafted bags, airy dresses and those energetic
poses really make this campaign stand out – I can’t wait to see this ad in print
magazines!
 |
| © Willy Vanderperre / Calvin Klein Jeans |
CALVIN KLEIN JEANS
Cindy Crawford's supermodel kids, Kaia and Presley Gerber,
Beyonce's sister Solange Knowles and the whole Kardashian-Jenner family are
posing in the denim brand’s latest campaign, what looks kinda boring so far.
Though, it’s kinda easy to sell jeans with these names.
 |
| © Karl Lagerfeld / Chanel |
CHANEL
Outstanding colors, cool poses and feminine costumes characterize
the Chanel’s new campaign, which has become one of my favorites in the brand's
history. Next to the legendary designer, Karl Lagerfeld, the models (Grace
Elizabeth and Luna Bijl) also very professionals at their job, though they've all worked with Chanel (and
Lagerfeld) earlier.
 |
| © Alas & Marcus Piggott / Giuseppe Zanotti |
GIUSEPPE ZANOTTI
One of the early supermodel’s, Yolanda Hadid’s daughter, Bella
Hadid is a very IT girl in the fashion scene in 2018 – you can’t help but to
stare her in that black bodysuit and needlepoint boots in the latest Giuseppe
Zanotti ad. What’s sure that noone care about the shoes in this campaign,
because these photos are too hot for any type of shoe advertisements
 |
| © Craig McDean / Jimmy Choo |
JIMMY CHOO
Jimmy Choo – my favourite shoe brand – aimed a higher and
a more sophisticated campaign with Anja Rubik and Clement Chabernaud models.
For me, this ad is more prettier than Giuseppe Zanotti’s because of the luxurious
surroundings, the lavish styling and – last but not least - the beautiful shoes
of course.
 |
| © Steven Meisel / Coach |
COACH
Steven Meisel, one of the world's best fashion
photographer, made the this photos about Selena Gomez, on the top floor of a skyscraper
in New York – however everything was given to make awesome campaign, this ad
just don’t make me run to any of their store for a little bit of shopping.
 |
| © Patrick Demarchelier / Dior |
DIOR
Sasha Pivovarova, one of the most successful top models
of the 2000s, promotes the new collection of Dior. The model – who is also a
professional graphic painter – gives a good, a new and a fresh vibe to the
legendary french fashion house’s ad history, which can easily attract the
interest of the younger generation - though similar clothes can be easily found
in any ZARA.
 |
| © Ignasi Monreal / Gucci |
GUCCI
Since Alessandro’s Michele, the Gucci’s (new) creative
director’s designing the Iitalian house’s collection, the brand is just super
popular. The Gucci’s sales have risen up highly: in the past 15 years, since
Tom Ford designer left the brand, Gucci was never „so chic” as now. For their
newest campaign, they asked a Spanish painter, Ignasi Monreal to represent few
amazing digital fashion illustration for the brand and it’s a quite big success
so far.
 |
© Luigi & Iango |
BLUMARINE
It’s a fortune for Blumarine that they contracted Amber
Valletta for this campaign, who have more than 20 years of supermodel
experience in the industry. Actually she is the only one who saved this
campaign, because the colors are dark, the makeup are too much, the styling is
horrible and the whole environment looks kinda bad. But Amber… she is just
still super beautiful!
0 megjegyzés